Monthly Archives

March 2016

BRM – Metal Hybrid Laser Tag Gun

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Laser Tag Pro Creates a New Metal Laser Tag Gun

In last week’s update, we mentioned a new gun design that is in the works. Laser Tag Pro is excited to unveil what we believe to be one of the sharpest looking units in the industry and it’s called the BRM. The BRM is a metal hybrid, modeled after the M-4 rifle with a creative touch. It features a removable magazine similar to our Battle Rifle XL but also includes a charging handle for multi-stage reload simulation. The lower receiver, trigger, and charging handle are metal, while the upper is a lightweight poly-carbonate plastic used on our other gun models. This unit features additional rail mounts, a single point sling loop, gun-powered scope, quick swap battery pack, and rubber tip for safety. Also included in the design are standard fittings for different stocks and grips. This means you will be able to attach your favorite third-party stock and hand grips, similar to paintball and airsoft. This is truly one of the most diverse laser tag units we have ever created!

BRM – Metal Hybrid Laser Tag Gun Photos

Laser Tag Pro begins taking pre-orders on the BRM this week. If you are attending the Laser Tag Convention in Vegas or HAA Show in St. Louis make sure to stop by our booth to see the BRM and give us your feedback.

EDGE 2.0 and Callsign Official Release

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Laser Tag Pro customers can look forward to 2016 as the most exciting year yet for the company! Our schedule is jam packed with new projects, exciting opportunities, and of course, the next phase of our commercial software. In 2015, EDGE 1.0 gave Laser Tag Pro operators a centralized hub for controlling their equipment and configuring their game settings. The software eliminated the need for cloning individual guns or changing settings manually. The amount of control EDGE offers business owners is truly amazing and it is exciting to learn about all of the ways our customers are using it to improve their operations.

EDGE 2.0 Update

They say Rome wasn’t built in a day…the same goes for game changing software. We have worked diligently, increased the size of our team, and dedicated additional resources to ensure EDGE is the most immersive and forward thinking game engine that the laser tag industry has ever had to offer. EDGE is an essential tool for your business that improves the overall customer experience and ultimately, the profitability of your company. After heavy gameplay testing and feedback from our growing customer base we are excited to officially announce that EDGE 2.0 is ready for release! Version 2.0 makes many improvements upon the first by offering greater control, improved stability, fresh game options, integrated audio, and most importantly…communication with CallSign!

CallSign – Commercial Laser Tag’s First Mobile Application

callsign-app-accountIf you didn’t know this already CallSign is a unique mobile application that allows players to interact with your business, track stats, level up, unlock weapons, and socialize with their friends. These features will help you better engage customers, always keeping them coming back for more. There is no other app on the market that is like CallSign. In fact, we’ve done a broad search and found that Laser Tag Pro may be the first commercial laser tag manufacturer to launch an integrated cell phone app to specifically enhance the in-game experience. This means your business and players will get to be part of laser tag history! CallSign will be made available for Android phones along with the release of EDGE 2.0; the iOS version will be quick to follow!

Engaging a Larger Audience

By leveraging new technology and integrating it into the gameplay, a new genre of laser tag is emerging and we believe it will appeal to a wider audience. Laser Tag Pro has exhibited at some of the largest and most recognizable technology trade-shows in the world and we have been able to make connections with big names in gaming and media. For example, the announcement of the BRX at CES 2016 has drawn interest from mainstream tech websites and media personalities who might have never paid attention to laser tag in the past. This attention has put our message in front of hundreds-of-thousands of techies and gamers over the past several weeks with a message that our gaming concepts are unlike anything else on the market.

EDGE Admin App

EDGE is your game engine, CallSign is the player’s interface, but you might be wondering how the two are connected. Well if you are following us on Facebook, then you probably saw pictures last weekend of our all new Admin tablet app. We have been fairly quiet about its development and today, we are excited to fill you in on some details. The Admin tablet app is a powerful tool that speeds the CallSign creation process and helps you manage the crowd of players waiting to get into a game! The Admin app will maximize your throughput which is so very important for any laser tag business.  Players can quickly create a new CallSign or login to your business with their existing CallSign on tablets that you have setup at your venue. After login, your staff can use the Admin app to activate players, change teams, and control gun assignments, effectively connecting players’ CallSigns to your EDGE system. Future design additions to the Admin app include game lobby administration, mission start/stop, and in-game player management all with the touch of a finger. Your staff will be able to move freely about your battlefield having full control over the experience with a convenient Admin tablet. Oh, and for those of you who are subscribed to EDGE, expect to get the Admin app – absolutely free!

EDGE Release Date Announced

As you read this, EDGE 2.0 and the Admin app are live and functioning at our test facility in Milwaukee which means the general software release is right around the corner! EDGE 2.0 is scheduled for release on April 14, 2016! Make sure to check back often, we’ll have updates explaining new developments and features as the release date approaches.

Stock Improvements to Gen 4 and New Gun Prototype 

Beyond the excitement of EDGE and CallSign, the Battle Rifle Pro and Battle Rifle XL have also received some updates. The weapon creation and player type menus were upgraded giving you more access to powerful features and audio options available on your equipment. These new features continue to demonstrate why the Battle Rifle is the most robust piece of laser tag hardware that money can buy. If you haven’t read about the changes, take time to do so. We’ll have a new review video in the near future so you can get a closer look at all of these great upgrades! Also keep your eyes open for a brand new gun model. We will post photos on our facebook page sometime next week!

Target Profitable Demographics for Businesses

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As a company selling laser tag components and games, it is important to keep your company selling smoothly. One way to sell laser tag components regularly is to target your buyers. You can do this with software designed to improve sales for laser tag parts and more. All three parts of RFM analysis allow business owners to identify their key customer demographic. RFM analysis can allow you to determine which type of customers has either recently or frequently expended significant amounts of money at your company. This determination can allow you to cater specific marketing solicitations and advertisements to your key demographic.

Improve sales with better tools

RFM analysis is an innovative and valuable marketing tool that allows laser tag sellers to better understand your customers. Through an analysis of the recency and frequency of customer purchases, as well as a tracking of money expended you will be provided with a unique look into the purchasing habits of your key laser tag customer base. The information gained from RFM analysis can be used to determine high selling laser tag items, and whether weekly specials and advertisements for laser tag sales are reaching their desired demographics. 

Keep Your Casino Social Media Current

As a live roulette casino, the only way to draw in more roulette players in a virtual setting is to use other internet based marketing campaigns. For virtual games, drawing in customers through newspaper or magazine advertisements is not going to work. Gamblers who read about the online roulette games you offer are not going to write down your website and go to it later. They want to be able to click on something they read online instantly. That is why you need to use social media to get more people to your virtual table. To see success on social media, you’re going to need to be consistent in your efforts.

Daily Tasks

These are things you must be doing on a daily basis – no exceptions:

1. Check spam comments on all your social media profiles. Spam comments detract from your site and discourage others from commenting.

2. Write and share informative and engaging content.

3. Briefly check your analytics. You can easily do this by checking your Google Analytics report. Many of the various social sites, like Facebook, have analytics built right in. Just look at the top of your Facebook page to see how well each individual post is doing, and how well each type of post has done. Look at how many views, likes, and comments each of your posts received. This helps you assess how you are doing on a day-to-day basis.

4. Reach out to at least three of your followers. Maybe comment on something they have posted or respond to a comment they have left on something of yours. If you’re on Twitter, like and/or retweet some of their posts.

5. Connect with at least three competitors or professionals in your field. If you’re on Twitter, again, retweet and/or like some of their posts.

6. Like all comments left on your Facebook page.

Actually look hard at what your audience has said. If something is said more than once, take it seriously. This is your best research tool when moving forward.