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Battle Company Laser Tag

Just Laser Tag or Something More?

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2016 was another great year for Laser Tag Pro filled with progress and exciting new developments. We have officially moved into our newly renovated office building and we’re geared up and ready to tackle new projects in 2017.

Laser Tag Pro in Review

Some of you will remember four years ago when we introduced the Battle Rifle Pro. So much has happened since those early days. Exciting improvements have come to the Battle Rifle Pro and we saw the emergence of its bigger brother the Battle Rifle XL. As an accessory, the Utility Box has become incredibly versatile and our Wireless Headset made it possible to create even more unique game-play experiences for your customers. The BRX made its debut at CES 2016 and more recently, the BRM (metal-hybrid unit) and our new IR Grenade were at this year’s IAAPA tradeshow. Our hardware continues to prove its worth. In 2016 Laser Tag Pro equipment powered the highest throughput laser tag attraction in the world!

Laser Tag Pro Software Changes the Game

On the software side, EDGE has become the industry’s most robust game engine. Our handy tablet application, EDGE Terminal, lets you control gameplay on the go and empowers your staff to more efficiently manage your battlefield. The launch of the laser tag industry’s first mobile application, CallSign, along with our Enemy App were unprecedented and are now introducing smartphones into the game-play experience.

Laser Tag Pro Prototypes
You’ve seen our prototypes such as the Bow, Sword, and Ax which will become active parts of our system in the future. So much of what we are doing has never been seen in 30 years of laser tag which brings about a question; is Laser Tag Pro just another “laser tag company”?

Laser Tag Pro: Who Are We?
Over the last year our team has had a lot of internal discussion about our identity, our vision, and what we want to be moving forward. While – Laser Tag Pro – describes us as “experts in laser tag technology,” we feel this name does not capture the essence of what we are creating for the future of live gaming. Have you ever had to explain how your equipment is different from laser tag of the past? We all know it comes from people’s experiences with older technologies. Have you ever heard this kind of feedback before?

Same Old Laser Tag? Or Something More?

The reputation created by traditional phasers or basic mil-sim metal guns have hindered the public’s understanding of what a truly amazing live gaming experience can be. Would you buy a corded telephone today? How about a Walkman? Of course not because these have been replaced by smarter, more sophisticated technologies. To redefine the public’s perception of laser tag, we must become something more. While “Laser tag” is an aspect of what we do, our company is pursuing a greater vision for the future of gaming. Because of this, we are excited to unveil a new brand which we believe will usher in a new genre of live action entertainment for the masses and we’re calling it Battle Company!

Battle Company – Disrupting the Persona of Laser Tag

The power of our new brand will disrupt the public persona of laser tag by blending the best of video games with live-action sports. With the growth of our team and the resources of our new 13-acre property, you can expect more from our company. Whether a mobile entertainment trailer or a theme park attraction, Battle Company will offer new design services to build your attraction from the ground up. Expect some changes over the coming weeks as we roll out our new brand across our channels.

The next update from us will be about a major software release (EDGE 2.5). Let’s make 2017 the best year yet for live action gaming!

The First Live Action Gaming Console Emerges from Advancements in Laser Tag Technology

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Laser Tag Pro to Release the BRX in 2016

Milwaukee, WI – January 11, 2016 – The future of live combat gaming has arrived. Laser Tag Pro, a Milwaukee-based laser tag design and manufacturing company, has developed what many are calling the first ever live-action gaming console. The BRX is a premium laser tag that pairs to your smartphone via bluetooth and is designed to bring your favorite FPS games to life. With the popularity of this genre and rising demand for experiential entertainment, the BRX is a much needed upgrade to the live action gaming scene.

The BRX is a full-sized, bolt-action laser tag rifle with rumble feedback and an impressive range of over 600 feet in full sunlight. It is updatable over USB, has amazing sound quality, and comes equipped with customizable games. The unit itself is more powerful than any consumer laser tag product of the past and even surpasses the technology found in a majority of commercial laser tag systems.

“Being a commercial laser tag manufacturer we understand the intricacies of outdoor combat. This project comes from a tremendous amount of R&D, 6+ years actually. Oh, and of course countless hours of playing video games,” laughs Aaron Fischer, CEO and Founder of Laser Tag Pro.”

Callsign Mobile Application

Laser Tag Pro is currently developing an app, CallSign, which will allow you to download new games from its digital store, similar to how today’s video game consoles distribute content. Each game you purchase is said to offer a unique experience for your BRX with its own set of graphics, sounds, and gameplay elements. During games, your phone’s LCD becomes a heads-up-display that shows health, armor, ammunition, status effects, notifications, and real time scoring. With the phone’s camera, special QR codes can be scanned allowing players to respawn, grab power weapons, capture flags, and plant explosives. A lobby system is also in development for players to create and host games for other players in the community.

Laser Tag Pro is also working on a variety of integrated accessories that add distinctive player abilities, battlefield customization, and depth to the game. The new wireless headset is one that is already complete and will ship with the BRX unit. It’s equipped with sensors that receive damage illuminating ultrabright LEDs that are highly visible at greater distances. Besides taking damage, the wireless headset can also give damage. “Our headsets are an important piece of the system and unlike anything else on the market.” says Fischer. “They unlock new game mechanics like splash damage, pass through effects, and abilities that were never possible before. They even detect what direction you were shot from.” Beyond that Fischer states,”this is just the beginning’” and that his team has a “plethora of prototype accessories” which involve everything from a laser bow and grenades, to specialty melee weapons. One of the unique melee weapons is in actual lightsaber with the ability to attack players, use special powers, and even deflect enemies bullets. Fischer says, “By adding accessories we have created the most complete live action gaming system that ever existed! This is the first platform where guns, grenades, and melee weapons all interact together in a very intuitive way. It’s really exciting, and we believe people will love it!”

Fischer believes they have found a sweet spot that blends technology and real world gaming in a way that makes sense. He notes,

“Companies are investing billions of dollars in VR technology to make people feel like they are really in the game. Why not start with the real world and use technology to bring those games to life?”

Laser Tag Pro is expecting deliveries of the BRX to begin in June 2016 which means it could be in your hands as early as this summer. Don’t miss your opportunity to be one of the first owners of the BRX. Go to LaserTagPro.com/the-brx now to see the equipment or place your pre-order. Visit Facebook.com/OutdoorLaserTag or Twitter.com/LaserTagPro to keep up with product release information and the most up to date news.

A Very Merry Laser Tag Christmas and Happy New Year!

By News

First off, on behalf of all the staff here at Laser Tag Pro we would like to wish you a Merry Christmas and Happy New Year! We are truly appreciative that you have chosen us to be your laser tag equipment provider. You have been very supportive and have provided us with great feedback. Thank you!

Laser Tag Pro Recap 2014

2014 was exciting year and brought about many positive changes for our organization. It started with moving our operations from a 1,600 sq.ft. office-space to a larger 13,000 sq.ft. building where we constructed a Laser Tag Pro powered arena and testing facility. From there we brought on key personnel, adding Joe McGeorge (Chief of Operations) and laser tag extraordinaire Zach Dickerson (Chief Engineer). For those of you who worked with Jeremy Brown, he has moved on to a new position or as I prefer to say… the Colonel is M.I.A. (Missing in Action). His services were appreciated and we wish him the best of luck in his future endeavors.

Laser Tag Pro continues to progress, sales are growing along with our popularity as we penetrate new and existing markets. This growth has helped us to constantly expand and improve our products. The Battle Rifle Pro received an infusion of code to support stability and add functionality. Abilities such as primary and secondary weapons, special weapon types, and better admin controls have helped to make our equipment the most feature rich units you can buy. We also introduced a new tagger to the family called the Battle Rifle XL that has a larger body, adjustable stock, and unique reloading system. The Utility Box saw improvements too, becoming one of the most useful accessories for your laser tag business. Our crowning jewel, EDGE, received a great deal of attention and development as it stands to become an extremely robust game-engine and software-application for the purposes of laser tag! Last year’s success provided us the momentum we needed to expand our product line. We overcame challenges, improved our equipment, extended our reach, and helped to push the industry forward.

Shaking Up the Laser Tag Industry in 2015

edge-game-engine-softwareWe at Laser Tag Pro believe that 2015 will be the most exciting year yet. Our WiFi software, EDGE, is on track to release during the first quarter. EDGE will truly empower your business to create the most exciting laser tag game imaginable. You will also see the release of our unique mobile application called CallSign which will add social and player interfacing elements to the game. On the hardware side, we have 2 new units for your armories that are in different phases of production. One being a metal/plastic hybrid and the other is a SECRET! If I told you I would have to…..! I won’t share those details yet but we will prove again why Laser Tag Pro is one of the most exciting manufacturers in the industry.

Each individual at Laser Tag Pro is hard at work everyday. We have become the fastest growing company in our space. You have made it possible by your support for us and the success you have made with your own business. I feel blessed to work with each and everyone of our business owners and look forward strengthening our bond as partners moving forward. Make 2015 your best year yet!

Moving Forward,

Aaron Fischer
CEO of Laser Tag Pro